Posted by
on Friday, October 27, 2006 1:50:36 PM
Newspaper Business in Decline; My Adios to the N&R
The above linked article got my attention today and reminded me of the exchange of correspondences I had recently with my local newspaper. About a year ago I was on a tear trading email messages with the Editor of the Greensboro News and Record over repeated examples of what I considered to be biased reporting. The story that really set me off was the reporting of the Valerie Plame/Joe Wilson hoax and how they steadfastly refused to print truthful accounts of that situation.
An excellent investigative reporter for the Weekly Standard, Stephen Hayes, single handedly and devastatingly debunked the entire MSM story line and agenda regarding this story, yet months after his writing was published and posted on the web, the Greensboro N&R kept printing false and amateurishly incomplete information.
Fed up, I dashed off the following email to the Editor:
“I think it is really bad business strategy for a newspaper to alienate and ultimately cut itself off from 1/2 of its revenue stream by taking sides (any side!). The N&R has much to do to convince me that they haven't taken sides and unless they take aggressive steps to demonstrate that they are not trying to drive a pro Democratic Party anti Bush agenda then I will soon bypass the N&R daily newspaper altogether and go straight to the Drudge Report, Foxnews.com, RealClearPolitics.com, and Powerline (to name a few) for news and perspective.”
“In a democracy it is not the role of newspapers to drive agendas - it is the role of newspapers to report the facts about others in society who choose to drive agendas. Many in the newspaper business have crossed the line and this is perhaps the greatest collective dereliction of duty and abuse of privilege that has occurred in this country in recent history and is a sad and highly troubling development.”
“By taking sides and driving an agenda you cease to be trustworthy and move towards becoming propagandists. Your reporting of the Wilson Plame affair is one of many proofs I would offer up. If you honestly evaluated what you have reported and compared that to the facts and reams of available documents on this matter you would be embarrassed at the number of corrections and retractions that would be required to set the record straight.”
I got the usual lame denial of bias and followed that non-response up with the letter below but in case you don’t have time to read the whole thing this is the key point:
“Cone fails to point out the fact that roughly half of most newspapers paying customer base (non liberal readers) is being driven away by what is perceived to be an agenda driven, pro liberal bias in coverage and reporting.”
“In almost any business situation, the shareholders and board of directors would demand accountability from the management team if they were pursuing a personal or political agenda that alienated and automatically cut the company off from ½ of its potential customer base and revenue stream. As a matter of fact, such wrongheadedness would be grounds for dismissal.”
All of this was to no avail. A few weeks ago I simply dropped my subscription altogether. The primary reason is that the N&R is both obsolete and inaccurate. I found myself not even taking the paper out of the bag on most days because on the web I had already read every bit of national news days prior to it appearing in the paper.
Furthermore, I simply couldn’t get over the fact that the N&R has a pro liberal and pro Democratic Party agenda and therefore purposefully presents a slanted and inaccurate version of the news. They are certainly not unique in that regard but it occurred to me that this was the only slanted news source that I was actually paying for! However, no longer is that the case.
Read the full letter below.
Dear Mr. Robinson,
Edward Cones article titled “Newspapers needed a wake up call” was interesting but glaringly incomplete in describing what ails today’s newspapers. Mr. Cone missed perhaps the most fundamental and obvious of all the factors that are contributing to declining subscriptions. Cone fails to point out the fact that roughly half of most newspapers paying customer base (non liberal readers) is being driven away by what is perceived to be an agenda driven, pro liberal bias in coverage and reporting. Although newspaper editors and other liberal pundits are loath to admit that such a bias exists, the fact remains that a huge percentage of your potential customers believe that it does exist. The big difference today, compared to 20 years ago, is that those readers now have options to get accurate information through the internet that simply never existed before.
In almost any business situation, the shareholders and board of directors would demand accountability from the management team if they were pursuing a personal or political agenda that alienated and automatically cut the company off from ½ of its potential customer base and revenue stream. As a matter of fact, such wrongheadedness would be grounds for dismissal. Yet, by virtue of their inaction, newspaper owners and board members seem to condone politicized and agenda driven presentation of the news. Business managers of newspapers continue to watch their organizations decline while their papers continue to offer readers inaccurate and misleading reporting of important events.
Now, thanks to the internet, news bias and inaccuracies are being exposed and deconstructed on a daily basis by informed web researchers and authors. These authors show, on a point by point basis, where the papers are getting it wrong and they link to proof sources to boot (powerline.com, drudgereport.com, lucianne.com, patterica.com and many more).
Many good web sites differ from newspapers in that they make no haughty pretense of impartiality. Most good web sources declare their biases outright. What maddens me is that newspapers claim to be unbiased and not driven by political agendas when in fact many are blatantly biased (NYT, LA Times, Washington Post). If I were running a newspaper as a for profit endeavor, my business strategy would be to demand adherence to impartiality in order to insure the largest pool of potential customers possible. On the editorial page I would make sure I had a good balance of both liberal and conservative columnists (I think you are doing better here).
It is the job of reporters to convey the facts and it is my job as a citizen to synthesize those facts and come to my own conclusions. I should emphasize that I am making a distinction between news and opinion or editorial writing. It is biased news reporting that I believe is the cause of reader loss. I resent news reporters attempting to manipulate me towards a conclusion. I don’t resent columnist trying to do that because that is what they are supposed to do. I believe that the papers that will thrive in they future will do many of the things that Mr. Cone mentions in his article but first and foremost, if they don’t embrace the reality that the road to success lays in true impartiality, they are doomed to continue to loose readers to more balanced and trustworthy sources.
This letter is probably not in the right format for you to print but at the very least I urge you to circulate it internally and see what reaction you get from your editors and reporters. If there is a visceral and strong across the board denial of liberal bias and disagreement with my thesis, then you may want to take that as a strong sign that you should look a little deeper. At the very least, ask your editors and reporters if they see any bias in today’s AP news story on the 1000th day of the Iraq war and how the reporter uses that contrived milestone as a way to recite all that is wrong or has gone wrong in the war.
The Greensboro N&R is not as outrageous in its blatant pro liberal agenda as the NYT but in my opinion you are certainly to the left of center if by nothing more than your healthy reliance on routinely slanted AP generated news stories. You are foolishly alienating a huge percentage of your potential customers by presenting a pro liberal version of the news and I think that is simply a very bad business decision. I also happen to think that slanting the news to fit a political agenda is dereliction of duty and irresponsible on a grand scale but the Greensboro N&R is certainly not alone in that regards.
There you have it. Two very good reasons to change your strategy. Either because it is the right thing to do or because it is simply smart business. Take your pick. The net results will be that you can better secure your future and regain a reputation of trust if you boldly stake a claim to impartiality.